This simple advertising stunt is extremely effective in passing across the message as to how the rain forests of Amazon are being depleted by our thoughtless usage.
This is what Saatchi & Saatchi, Denmark had to say:
To make people realize that saving the planet starts with them saving paper, we took a standard paper dispenser and made a simple modification with green foil and the silhouette of South America. This allowed us to prove that the survival of the forest is directly connected to what people consume.
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